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NFTs are newly emerging blockchain assets. However, if the FT ecosystem is an asset similar to stocks, NFT is a new type of digital asset. In the FT ecosystem, there are various ways to acquire related information in the market, but NFT information is too limited. In addition, NFT has a lot of assets related to the real thing or membership, so there is a lot of inflow of non-crypto users but general users.
The Evolution of Messaging Apps
There are more than 3 billion smartphone users worldwide, and nearly all of them use text messages to communicate with each other. All phones come pre-installed with an SMS service, but most people nowadays install an instant-messaging app the moment they purchase a new phone. These apps are now a smartphone staple, and instant messaging apps are one of the factors directly responsible for helping the smartphone become popular in such a short time. They directly increase the utility of smartphones exponentially by enabling instant communication for free all around the world.
Instant messaging apps are highly scalable. Early implementations were built for computers more than 60 years ago and offered only individual peer-to-peer communication. Messaging capabilities have since been expanded to multiple platforms and now offer communication for individuals and groups, organizations, and workplaces.
The Rise of Messaging Communities
Messaging platforms that can exchange real-time information are a natural venue for people to congregate in online communities. Such communities offer people a way to share opinions and information about specific topics of interest, such as hobbies or professional groups. This tendency to attract congregations has made it easier for messaging apps to retain users and has also caused certain apps to absorb large portions of the market.
There are many forms of messaging communities that we can visit online. Various platforms, from independently operated websites and blogs to a wide range of social media and video platforms, are all commonly used worldwide. These platforms are now maturing, with some apps, such as Facebook, expanding their services to encompass many aspects of the community messaging ecosystem. Other platforms, such as Steemit, explore innovative ways to increase the value proposition of specific community types.
These new interactive communities have exploded in popularity across the internet. Such group conversations are highly accessible and easy to create, allowing all participants to communicate in real-time. Facebook Messenger has more than 2.5 million new group conversations daily, and Telegram Messenger has millions of community group conversations with more than 30,000 people. In addition, the number of views generated by the 80 million users who participate in Telegram group conversations is 30 billion per month.
Interactive communities are propelling the popularity of messaging apps past even that of existing social media services, according to data from a Bi Intelligence report (as shown in Figure 1). Interactive communities are offering new forms of social interaction that are proving to be the new standard for online communities of all kinds
A Breakdown of Interactive Messaging Communities
The stakeholders of most messaging communities can be broken down into four categories:
1. Admins manage and moderate the community.
2. Content producers directly add value to the community by creating topics for discussion. Examples may include videos, polls, images, memes, or even stories they type up and post.
3. Content consumers are the people who do not post new content but like to comment and share content they view online. They are just as invaluable as the content producers, as they are the ones that keep the community buzzing with discussion.
4. Advertisers are content producers who specifically target all of the above people to advertise a product or service, usually for profit.
While these communities can be targeted toward a wide range of topics, communities that require immediate information sharing tend to be the most active. Blockchain communities are common on instant messaging apps and groups geared toward popular discussion topics such as cryptocurrency, databases, job hunting, and stock trading information.
The interactive community model is still in its early years. However, because these communities evolved in an environment designed for P2P communication, existing platforms are not ideal for fostering large, healthy communities that create and consume content regularly. Several problems need to be addressed before interactive communities can genuinely come into their own and flourish.