AmorePacific The ISLE Adventure

with Amore Pacific Group

Amore Pacific Group, a leading beauty solutions company, has unveiled a new metaverse called 'THE ISLE Adventure' under its flagship brand Innisfree. This innovative digital experience was designed and developed by Nestree Media Group. The project emphasizes the brand's unique story of being a 'relaxing island for the skin' and a 'natural beauty brand.'

The ISLE in the metaverse is a fantastical space filled with natural ingredients, where users can unlock magic and embark on thrilling quests to find the scattered ingredient guardians. These interactive elements combine to provide users with a deeper sense of immersion and allow them to experience the brand's values and philosophy indirectly.

Innisfree aims to enhance its communication with users through "The Isle Adventure," capturing the true beauty of nature and well-being. This digital transformation seeks to provide a unique experience beyond simple consumption. It’s a significant opportunity for Innisfree to reach more customers in new ways and promote the brand's sustainable values.